The Importance Of Verbal Communication With Your International Customers

Author:  Carrie Hood

Verbal communication is a key element when you are marketing your products domestically and internationally. It is important to communicate your brand message, features and benefits of your products, and the key points of differentiation vs. the competition with your customers. Verbal communication is even more crucial for international business. When you work with the international market, there is not only a cultural difference, but a time change and differences in marketing the product (I.e. size of the product, target market, package size, etc.).

Picking-up the telephone and calling your customers overseas will ensure them that you are genuinely concerned about their business and are looking out for their best interests. People like to hear a “live” voice on the telephone as opposed to receiving an e-mail. By calling the person during their business hours, you are able to build a stronger rapport and relationship with them. The customer can provide feedback on the sales of your products, their business and overall health of the economy in their country.

For some people, English is a second language. Some of your customers might find it easier to communicate with you verbally as opposed to writing. You are also able to hear your customer’s concerns about their business. Listen to the tone of their voice. Put yourself in their shoes and help find a solution together. When you are on the telephone, smile as you are talking. The person on the other end of the line will be able to hear the sincerity in your voice. Following the conversation, send your customer a follow-up e-mail highlighting the key points of your discussion and next steps.

Success comes from thoroughly understanding your global marketplace. The best means for building lasting relationships with your international customers is to make meaningful connections.